World’s largest automotive company by revenue wants to rebrand itself as a public transport provider – not merely a vehicle manufacturer
Toyota, the world’s largest automotive company by revenue, is redefining its strategy regarding the making and selling of cars, as it prepares for a future in which it believes public transport will play a bigger role in city life.
As Toyota sees it, the future of cars for city drivers – particularly in America – lies in covering the short distances between bus or subway stop and home. And so it wants to rebrand itself as a public transport provider, not merely a vehicle manufacturer.
Source: The Guardian Circular Economy RSS