July’s Anniversary Games will be the last to carry supermarket’s branding as it ends four year deal that was due to run until 2017, citing drive to save money
Sainsbury’s has cut short its multimillion-pound, four-year deal to sponsor British Athletics, the supermarket group revealed on Friday.
The news came as Jessica Ennis-Hill and Mo Farah prepared to lead a team of 62 British competitors to the World Championships in Beijing, where a week of games opens next week at the bird’s nest stadium.
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Source: The Guardian Circular Economy RSS