Startup, in partnership with UN-Water initiative, wants to get people messaging and playing games on the loo
Mobile app Pooductive sounds like a silly gimmick: a smartphone app for messaging and playing games with strangers while sitting on the toilet.
However, the app has a more serious aim: raising awareness of the 2.4 billion people in the world who do not have access to improved sanitation and clean water.
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Source: Guardian Environment