Patagonia, Dove and Chipotle are backing social and environmental issues in a bid to get ahead of competitors, but is it working?

Dove, Chipotle and Patagonia are among some of the companies trying to get out ahead of their competitors by aggressively backing social and environmental issues.

Companies have traditionally competed to release the best products or provide the best services, but experts say a new type of gold rush is unfolding, one in which brands race each other to claim an environmental or social cause.

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Source: Guardian Environment