A recent Guardian article written by editor of Green Futures Magazine, Martin Wright, has highlighted the recent “take-off” of the circular economy in the U.S. Wright’s piece outlines how European economies have been faster to accept the benefits of the circular economy, but there is now evidence that the narrative of economic advantage is taking hold in the U.S.

Conventional environmentalism and sustainability has rarely enjoyed much success in the U.S., furthermore the issue of volatile commodity prices, felt so strongly by Europe’s economy, which relies heavily upon imported resources, isn’t as pervasive on the other side of the Atlantic.

However, as the idea continues to develop, the economic opportunities appear more abundant. It is the financial advantages of more effective business models that is driving uptake in the U.S. now with a number of prominent examples, especially at the small-medium enterprise (SME) level, where businesses like Ecovative, Stuffstr and ECOR Global have seized market opportunities and are making the case for a new kind of innovative thinking.

The Ellen MacArthur Foundation’s recent report, Growth Within: a circular economy vision for a competitive Europe, looked at the potential for the circular economy to be adopted to maximise the benefits of the impending technological revolution.

Licensed under CC - credit Flickr user: Patrick Nouhailler
Licensed under CC – credit Flickr user: Patrick Nouhailler

A similar opportunity surely exists in the U.S., home to Silicon Valley where many of the world’s leading technology corporations are headquartered, inc. Apple, Cisco, Facebook, Google, HP and Intel to name just a few.

The journey towards the circular economy may be in an early phase, relative to the picture in Europe, but the U.S. economy possesses potential for an accelerated transition.

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