Richard Curtis’ ad for Global Goals for Sustainable Development to debut in cinemas on Saturday in more than 30 countries aiming to reach 7 billion people

Film director Richard Curtis had to phone the UN to make sure they didn’t mind being portrayed as animals in a new cinema ad to promote global development goals.

The ad for Global Goals for Sustainable Development is set to debut on Saturday in more than 30 countries and aims to reach 7 billion people in seven days.

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Source: Guardian Environment