It can be tough for a business to get certified in social and environmental performance – just ask organic winemaker Fetzer Vineyards

In 1968, Barney Fetzer decided to start what he believed was a revolution in the fertile lands of California’s Mendocino County. He was going to challenge the status quo and seek out winemaking practices that were better for the planet.

Although Fetzer is no longer alive – he died in 1981 – his vision spurred the creation of one of the most sustainable large wine companies in California.

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Source: Guardian Environment