Advertising watchdog says supermarket must clearly tell customers where they can get details on how points are awarded for specific shop
Morrisons has been ordered by the advertising watchdog to clarify the way it compares prices with other supermarkets under its Match & More loyalty scheme following a complaint from rival Aldi.
After a 10-month investigation, ASA told Morrisons it must clearly tell customers where they could get details on how points relating to the scheme had been awarded for a specific shop, including which products from their shopping list had been compared with which competitor.
Continue reading…
Source: The Guardian Circular Economy RSS