Animal welfare groups laud step by travel giant but concerns remain that it is not going far enough to counter cruel practices and exploitation by tourism businesses

It’s an experience that has become one of those “must do before you die” moments: to swim with a large marine mammal. You reach out and stroke. So does everyone else. Then someone tries to hitch a ride.

Now internet giant TripAdvisor is launching a “no touching of wild animals” policy, whereby it will no longer sell tickets to attractions where travellers come into physical contact with captive, wild or endangered animals. As well as swimming with dolphins, the policy also covers petting tigers and elephant rides, a tourism experience that animal welfare charities have long campaigned against. It’s a move that many animal welfare and conservation charities have welcomed. Stephanie Shaw from PETA says: “We applaud TripAdvisor taking this stance, helping to raise awareness. Elephant training, for example, is brutal and cruel.”

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Source: Guardian Environment