We need to learn from the Danish supermarkets, where organic produce is front and centre, not niche
Say you were to swap your weekly shop with a Dane, you’d notice something strange. In Danish supermarkets like SuperBrugsen, myriad organic products are proudly displayed at the front. Try tracking down anything more exciting than an organic carrot in a UK supermarket.
With this in mind our Organic Trade Board wants us to be more Danish and go mainstream organic. There’s some way to go. In 2014, our organic spend here was just £30.60 each for the whole year. Cynics might say that this equates to one organic chicken.
Source: Guardian Climate Change