Buy organic cotton and you’ll help transform lives, communities, the environment, the world…

The textiles industry is revolting. It causes 10% of the planet’s carbon footprint, while the dyeing and treatment of textiles is responsible for 17% of all industrial water pollution. Cotton uses 3% of global water, and the damage from cotton farming is $83bn. This eco cost is partially offset by longevity: a bath sheet should be in service for 10 years. I’m serious. So I was distressed to hear that 4,000 Wimbledon towels had been nicked as souvenirs by players. I make an appeal to Djokovic, Williams, Murray et al: please keep them towels in service.

Every time you make a purchasing decision, you’re also making a production decision, so when you come to replace towels and bed linen, go for organic. Currently, just 1% of the world’s cotton is organic. Let’s get that higher. Growing organic cotton is a far more responsible use of farmable land and fresh water, than conventional. The Textile Exchange surveyed 82,000 hectares of land in 2014 and found reduced global-warming potential, lower soil erosion, less water use and less energy demand from organic, as opposed to conventional, cotton growers.

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Source: Guardian Environment