Shell is not an obvious champion of sustainable business ideas but, beyond the glitz of an event staged in a Rio favela, and featuring pop stars like Pixie Lott, the oil firm has a chance to show it is serious about renewable energy investment
Can you imagine a more affordable source of lighting for the world’s poorest families than a lamp powered by gravity, or a more ingenious way to charge electric cars than by harvesting the air turbulence they cause alongside motorways? Can you imagine more fitting forms of clean energy for Brazil than barbecue fuel briquettes made from used coffee beans, or football floodlights powered by the players’ runs on the pitch?
These are among the sustainable business ideas being showcased in Rio de Janeiro this week at an event that mixes seven startups, three saccharine sweet pop stars and and one fossil-fuel behemoth – Shell – in a campaign to #changetheworld and clean up the latter’s dirty corporate image.
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Source: Guardian Environment