But here, we tell them, “Visually, you are not going to clean the ocean, but just by recycling your Head & Shoulders bottle, this is how you can help and be part of the circular economy.” This is very rewarding for people. We have tangible signs there is interest and we want to take it to the next level now.
Source: Circular Economy News Permalink: Procter & Gamble's push to recycle ocean plastic Procter & Gamble's push to recycle ocean plastic