Rise in number of environmentally conscious consumers lead to boom in sales of organic wines, beers and spirits
It is made from grapes grown without pesticides and chemicals, is kind to the environment and rarely triggers hangovers. Sales of organic wine are booming in the UK as part of the growing trend for “conscious consumerism”.
According to the organic food and farming group the Soil Association, sales of organic beers, wines and spirits rose by 14.3% last year to reach nearly £6m, driven by strong demand for wines where consumers are increasingly seeking “natural” ingredients and reassurances about provenance. Still a relatively small share (2.2%) of the overall UK organic market, sales are now growing at double the rate of the market as a whole.
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Source: Guardian Climate Change