SolarCity is talking up the look and longevity of solar roofing but potential costs pose questions about whether it can succeed where others have failed

Elon Musk’s solar company has its sights set on replacing 5m rooftops in the US with traditional roofing materials integrated with solar cell technology.

SolarCity’s plans, announced last month, to develop traditional roofs made entirely from solar panels are part of a goal to make sustainable homes more aesthetically appealing, convenient, and ultimately affordable to the average homeowner. It’s betting that people who need to replace their roofs will be attracted to the company’s solar cell option because it won’t require additional work or dramatically alter the look of the home.

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Source: Guardian Environment