For more than 10 years SABMiller has been producing an affordable local beer with profits ploughed into HIV/Aids testing, clean water and education
Agriculture is the mainstay of the economy in Uganda. Despite its favourable climate, however, the country’s population has yet to fully benefit from the potential the sector offers for fuelling economic growth. As a result, companies willing to invest in local farmers, support improvements and generate lasting markets are both welcome and necessary.
More than a decade ago, the UK-based SABMiller started producing Eagle lager in the country, a cross between sorghum beer (using locally-produced crops) and conventional lager. The result was a local beer that the company could use to grow its market share in Uganda and also use to help promote sustainable development in the country.
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Source: Guardian Environment