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Consumer 'me' is no longer a 'me' that I recognise, that is easy to market to. Spending more (money, resources, social capital) is not an option in a world of finite. Brands and products must increasingly show they have more than extrinsic benefit and, on a macro level, systems thinking, circular economy …
Source: Circular Economy News Permalink: Debate: the economy can not be saved by spending Debate: the economy can not be saved by spending