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Supporters are trying to improve sport’s reputation through a campaign group with no members that is funded anonymously

With the Glorious Twelfth, the 2016 grouse season is under way – and the first birds will be served up in many a country house on Friday night. But after raising a glass to the late Duke of Westminster, who owned a vast acreage of grouse moorland, the shooters may also toast a colourful and remarkably influential group of people trying to improve the tarnished reputation of their sport.

They include the retired cricketer Sir Ian Botham, a billionaire hedge fund owner who houses his chickens in a coop that supposedly cost £150,000, and a lobbyist who boasts of his role advising a Russian oligarch.

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Source: Guardian Environment