If a global business can adopt regenerative and restorative practices, it could go a long way to accelerating the transition to a circular economy. For Nike, it’s the volume of materials used in the manufacture of product that poses perhaps the biggest opportunity. For instance, 2.4 billion square meters of leather are used in the footwear and apparel industry each year – that’s the size of Luxembourg.
At the 2016 CE100 Annual Summit, Cyrus Wadia explains how systems innovation will be key to revalorising these enormous material flows.
The post Cyrus Wadia explains just how much “materials matter” to Nike Inc appeared first on Circulate.
Source: Circulate News RSS