Sean Paul and co’s Love Song To the Earth has brought green pop back in from the cold. But can the genre ever surpass Michael Jackson’s eternal question: ‘What about elephants?’

Unlike such familiar pop-song tropes as love, hate and dead pets, songwriters face a particularly tricky challenge when it comes to penning an earnest song about the environment. After all, what rhymes with fracking? Morally lacking? Financial backing? Twacking?

Perhaps that’s why the rather unlikely writing team of Toby Gad, John Shanks, Natasha Bedingfield and Sean Paul have enlisted some big name artists to provide vocals: Paul McCartney, Jon Bon Jovi, Sheryl Crow and Fergie all appear on Love Song to the Earth, a song written as part of a global campaign to raise awareness prior to the United Nations Climate Change Conference that takes place in Paris this December.

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Source: Guardian Environment